Best Media Option for Advertising
An experienced marketing contractor will help you select the best combination of advertising options that reach buyers for your products and services. That includes Content Marketing strategies and tools that do not rely on traditional advertising. The best media option is the one that works best for your business.
Media sales representatives are eager to sell advertising and none of their proposals will present their blind spots or limitations Your media promotion options include newspapers, magazines, radio, cable television, websites, E-newsletters, E-books, online directories, search engine advertising, podcasts, social networking sites, direct mail, annual reports, outdoor signage, participation at special events, and more.
The challenge for a business owner is weeding through the lofty assertions to decide which advertising option or combination of options works best for them. Making smart choices about what media to buy and when is especially important to business owners operating on a tight budget.
The theory of thirds is a helpful way to understand media performance. As a general rule, one third of clients are satisfied with the results they are getting, one third are unhappy for various reasons, and the final third are neutral in their assessment. This ratio is consistent for all forms of advertising – print, electronic and online. It explains why advertising sales agents are constantly selling. They realize a high percentage of business owners are probably unhappy or ambivalent about their current advertising results.
Asking good questions is the best way to evaluate your options when buying advertising. Don’t commit to a long-term ad buy without fully evaluating the option. It’s a good idea to propose a trial run for a shorter period of time to test the results before getting locked into a longer-term contract. Most media offer discounts for the longer commitment, but that puts the risk entirely on the business owner. This is an important negotiation point before committing to a new contract.
Triple 3 Marketing has the experience to evaluate traditional and online advertising options with precision and objectivity. We will pose the important questions up front and work with media sales agents to make sure your business receives the best return on your investment. Not only in terms of where and when your ad appears, but also the related consideration of editorial support.
Triple 3 Marketing works with select clients on a minimum one-year contract. This provides us an opportunity to become well informed about you, your priorities, your business culture, and your vision for short and long term success. We employ Content Marketing strategies and tools that fit your budget and sensibilities. We also evaluate advertising opportunities on your behalf.